PUMA / Photographer: Caydie McCumber
       
     
SS24_SP_MIT-Spring_Family_5V5_Caven-Cream_Mens_02612 x.jpg
       
     
SS24_SP_MIT-Spring_Family_5V5_Club-Group-1_Uni_00271 x.jpg
       
     
SS24_SP_MIT-Spring_Family_Canada_Prospect-Black_Mens_01129 x.jpg
       
     
SS24_SP_MIT-Spring_Family_LiveIn-White_Wns_08029 x.jpg
       
     
SS24_SP_MIT-Spring_Family_Carina-Street-Group-1_Wns_03698 x.jpg
       
     
SS24_SP_MIT-Spring_Family_Carina-Street-Pink_Wns_05228 x.jpg
       
     
SS24_SP_MIT-Spring_Family_Hypnotic_Cream_Wns_07222 x.jpg
       
     
SS24_SP_MIT-Spring_Family_Hypnotic_FTW-Group-2_Men_06357 x.jpg
       
     
PUMA / Photographer: Caydie McCumber
       
     
PUMA / Photographer: Caydie McCumber

Some gorgeous work for Puma we produced and did art buying, location scouting and casting for. The creative on this was a Brutalist landscape and we found the perfect one to give us the stark graphic background to let the clothing and shoes just pop. Fab Art Director @scooter88 asked for some shiny balls to put it over the top. So good!

We cast some dancers and athletes for good movement and it came together beautifully.

SS24_SP_MIT-Spring_Family_5V5_Caven-Cream_Mens_02612 x.jpg
       
     
SS24_SP_MIT-Spring_Family_5V5_Club-Group-1_Uni_00271 x.jpg
       
     
SS24_SP_MIT-Spring_Family_Canada_Prospect-Black_Mens_01129 x.jpg
       
     
SS24_SP_MIT-Spring_Family_LiveIn-White_Wns_08029 x.jpg
       
     
SS24_SP_MIT-Spring_Family_Carina-Street-Group-1_Wns_03698 x.jpg
       
     
SS24_SP_MIT-Spring_Family_Carina-Street-Pink_Wns_05228 x.jpg
       
     
SS24_SP_MIT-Spring_Family_Hypnotic_Cream_Wns_07222 x.jpg
       
     
SS24_SP_MIT-Spring_Family_Hypnotic_FTW-Group-2_Men_06357 x.jpg